With the St. Ҵý Marketing Management major or minor, you’ll learn how to critically evaluate the global marketing environment and identify strategic opportunities and challenges. You’ll know how to leverage research, competitive analysis, market segmentation, and target marketing to retain existing customers and attract new ones.
Our curriculum includes core business courses as well as specialized classes to develop your marketing expertise. Our highly engaged faculty and small class sizes ensure that you receive plenty of individual attention, and your faculty advisor supports and guides your student journey. Major or minor in Marketing Management at St. Ҵý, and take your first step into this exciting, fulfilling field.
All undergraduate business students are required to take liberal arts core curriculum courses, foundational and major-specific business courses, and allied courses from outside the College of Business in key areas such as economics, math, and statistics.
Marketing Management Major Courses
A marketing minor is a broad and versatile complement to many majors across the university, including not just other business majors but also those in the humanities, social sciences, arts, and STEM fields. Students pursuing a major in Marketing Management or Business Communication or a co-major in Strategic and Business Communication are not eligible for the Marketing minor.
ACCT 100 Principles of Accounting I
BUSN 100 Business for the Common Good
ENTR 100 Entrepreneurship & Innovation
Begin allied courses in economics, math, and statistics
ACCT 200 Principles of Accounting II
BETH 300 Ethical Principles in Business
BLAW 300 Law for Business Leaders I
BUSN 200 Business Learning Through Service
CISC 200 Intro to Computer Technology and Business Application
FINC 310 Core Financial Management
MGMT 200 Working Skillfully in Organizations
MKTG 200 Introduction to Marketing
OPMT 200 Operations and Supply Chain Management
STUDY ABROAD: Your second or third years are ideal for semester-long or short-term (January) international programs.
As a junior and senior, you’ll take upper-level specialized courses specific to your chosen major, as well as business electives.
In addition to your major courses, you’ll also take interdisciplinary liberal arts courses in the throughout your four years.
Students who complete the required coursework receive a Bachelor of Science in Business Administration with a major in Marketing Management, or minor in Marketing to complement their non-Marketing Management major.
St. Ҵý maintains a large network of alumni and local business connections, which leads to real-world learning opportunities, internships and—oftentimes—employment after graduation. When you’re ready for an internship, the Career Development Center can help you find a position that supports your professional goals.
All undergraduate business students are required to take liberal arts core curriculum courses, foundational and major-specific business courses, and allied courses from outside the College of Business in key areas such as economics, math, and statistics.
Marketing Management Major Courses
A marketing minor is a broad and versatile complement to many majors across the university, including not just other business majors but also those in the humanities, social sciences, arts, and STEM fields. Students pursuing a major in Marketing Management or Business Communication or a co-major in Strategic and Business Communication are not eligible for the Marketing minor.
ACCT 100 Principles of Accounting I
BUSN 100 Business for the Common Good
ENTR 100 Entrepreneurship & Innovation
Begin allied courses in economics, math, and statistics
ACCT 200 Principles of Accounting II
BETH 300 Ethical Principles in Business
BLAW 300 Law for Business Leaders I
BUSN 200 Business Learning Through Service
CISC 200 Intro to Computer Technology and Business Application
FINC 310 Core Financial Management
MGMT 200 Working Skillfully in Organizations
MKTG 200 Introduction to Marketing
OPMT 200 Operations and Supply Chain Management
STUDY ABROAD: Your second or third years are ideal for semester-long or short-term (January) international programs.
As a junior and senior, you’ll take upper-level specialized courses specific to your chosen major, as well as business electives.
In addition to your major courses, you’ll also take interdisciplinary liberal arts courses in the throughout your four years.
Students who complete the required coursework receive a Bachelor of Science in Business Administration with a major in Marketing Management, or minor in Marketing to complement their non-Marketing Management major.
St. Ҵý maintains a large network of alumni and local business connections, which leads to real-world learning opportunities, internships and—oftentimes—employment after graduation. When you’re ready for an internship, the Career Development Center can help you find a position that supports your professional goals.
Students studying marketing management have many opportunities to apply theory to real-world problems and to interact with marketing professionals, in and out of the classroom.
Multiple marketing courses at St. Ҵý involve engagement with local businesses. In the marketing capstone, Small Business Institute clients present student teams with business problems that require solutions. Student teams diagnose the client's problem and craft and present a solution to the client. The Integrated Marketing Communications and Sports Marketing elective courses also provide students with opportunities to engage with real-world clients.
The marketing department offers an elective course in select January terms in Argentina. This engaging study abroad experience has exposed students to the principles of international marketing and provided practice with decision-making in an international environment. Students in the course apply theory through case study analysis and meetings with executives in multiple industries and types of businesses.
The Tommie Marketing Club promotes member involvement through speakers, fieldtrips, Ҵý service, career development, and social events. Members have the opportunity to gain valuable information about various roles in marketing and to grow their network within the Twin Cities. There are also annual opportunities to join the club’s executive board to practice and develop leadership competencies.
Marketing management students have access to an active network of Ҵýs, peers, and alums supporting them at St. Ҵý.
During her time at St. Ҵý, Grace was active on-campus and gained practical leadership experience as an executive board member for the Women in Business Club. With support from the St. Ҵý Career Center, she was offered a marketing internship at Optum for two consecutive summers. This led to a full-time role at Optum as an Advisory Services Analyst upon graduation. In addition to her Marketing Management degree, Grace graduated with a minor in Data Analytics. She was also chosen to be the Opus Commencement Speaker in 2021.
Joe Puk always knew he wanted to pursue a career in sales. While at St. Ҵý, he credits much of his development to extra-curricular activities, such as visiting Ҵý’s office hours, internships at Allianz and IWCO, networking with alumni, and student organizations on campus. Joe took advantage of the many resources provided by the Opus College of Business and believes that laid the foundation for his career. He is currently a Surgical Sales Representative at Medtronic with a passion for positively impacting lives.
Jessica Jarosik transferred to St. Ҵý with a strong interest in consumer behavior. While she was a student, Jessica held a sales internship with Xfinity and was involved with the Tommie Marketing Club. She currently works at Western & Southern Life in Eden Prairie as a Financial Representative and attests that networking with alumni opened doors that helped her land the job. Hoping to serve the Ҵý that supported her - Jessica is now an active member of the St. Ҵý alumni Ҵý.
Gino Giovannelli created Miles Interactive in 2006 to help clients identify how to best leverage the Internet to delight customers and maximize business success. Miles Interactive clients include the Minnesota Super Bowl Host Committee, University of Minnesota Alumni Association, Caribou Coffee, SUPERVALU, Life Time Fitness and Sun Country Airlines. Giovannelli is co-host of the “In the Key of D - Digital Transformation” podcast, which is available on all major podcast platforms.
Jamal Al-Khatib is a Ҵý of marketing and the director of the Small Business Institute. The Small Business Institute leverages St. Ҵý business faculty and students to provide exceptional consulting services to local businesses. Al-Khatib’s research interests include ethical and social issues in marketing, cross-cultural consumer behavior and marketing education.
Priscilla Peña researches inauthentic brand activism, or "woke-washing," where there are inconsistencies between a brand's sociopolitical messaging and practices, and its impact on consumer identity, and strategies for recovery from such allegations. In the classroom, she engages students with "The Participation Challenge," a semester-long competition that boosts participation and creates an engaging, dynamic learning environment.
GHR Fellows receive:
The Opus College of Business awards this competitive scholarship to incoming students who intend to major in Business. Each year, up to four $10,000/year scholarships are awarded.
We believe that businesses need to be socially responsible in the communities where they operate. All undergraduate business majors and minors are required to complete BUSN 200, a zero-credit, tuition-free course that includes 40 hours of Ҵý service and a series of reflective seminars. This service learning helps you grow into a highly principled global business professional, and an effective and ethical leader who’s prepared to make positive contributions in both your profession and Ҵý.
The experts in the Career Development Center can help you find internships, develop job hunting skills, and put you in touch with business leads—both alumni and St. Ҵý connections in the broader Twin Cities business scene. We can help you:
There is more to learn about St. Ҵý; including our ranking as a Best Value School by U.S. News & World Report, the many classroom and extracurricular activities that will be part of your student experience and so much more. Schedule a visit to see our beautiful campus or start your application today.